Our stance

At Finn, we've got goals for the planet and leaving a positive mark. To be fair, the fashion industry has found itself in a pickle. Hyper competitive ‘fast fashion’ has made moving unsustainable low quality goods the norm - with supply and consumption of clothing leaving an adverse impact. That doesn’t really sit well with us and we want to be a better example.

We are careful about claiming sustainability tags, and we avoid falling in the green wash basket. ‘Sustainable’ is one word that means conserving ecological balance by avoiding depletion of natural resources. There are a lot of brands throwing this word around, but to comply with it, a brand’s sum operational activities need to be carbon neutral. A clothing brand claiming full sustainability is a rare unicorn, and if you find one genuinely achieving this, please tell us about them at hello@finnathleisure.com. We're keen to see what we could learn from them.

With that said, this page is about setting ‘sustainability’ as the big hairy audacious goal we strive towards. Our ultimate goal is for our business activities and all products sold to be carbon neutral.

We have had a good initial crack at finding and implementing solutions to reduce our footprint. We continue to do this, and it will be an ever evolving challenge for us.

The next step is to measure our current footprint and officially offset it with carbon credits through a reputable certification scheme. This is a work in progress.

In the meantime, we have gone ahead and joined 1% for the Planet, pledging to donate 1% of our annual revenue to support non-profit organisations focused on the environment. Doing business costs the planet, so we see this is as paying our communities dues for what we take.

Below we have shared some areas where we think we can turn the dial, and where we've already had a crack at reducing our footprint from the outset.

There are a lot of things we can do - some low hanging fruit, some high. We want to be fully transparent with the bullseye we are targeting, what we have done to date, and where we are looking to next.