Kit that's ready when you are

Active, Leisure & Outdoor Apparel

Simply versatile, premium quality apparel for guys that like to look sharp, feel comfortable and be ready.

Served up with the climate in mind.

The Cool Lid™ Always Ready Short - Lined Always Ready Short - Unlined Always Ready Merino Long Sleeve Always Ready Merino Tee

Bundle up and save big

The Deal

Buy any three or more full priced items and get 20% off. Join other legends coating themselves with compliments in an ever congested market of men vying for attention.

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Our aim is to be carbon neutral. Learn about our challenge and join other legends behind our mission.

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What they are saying

I bought this hat as a present for my boyfriend. He LOVES it!

Fits perfectly, super lightweight, super cool style, he can't fault it.

Ordered it to Australia and it was pretty quick shipping too.

10/10 recommend.

Amberley, Melbourne

Can't beat the Always Ready Tee whether it's the high-quality and sustainable fabric, or the exceptional fit that I've been waiting for!

Outstanding job at creating a tee that can transition from gym to pub - truly the utility back of t-shirts.

Now a staple in my wardrobe.

Duncan, London

Absolute belter of a short. The zips are great for holding keys when going for a jog. I love the premium material and overall feel. You can tell it's on another level compared to other shorts out there.

I'm going to get a pair of the green ones to complete the set. Stoked with them!

Max N, Queenstown