How Finn was born

Hey, I’m Matt, the Founder of Finn, a clothing brand out of NZ. Our goal is to serve up simply versatile, premium quality apparel for active, adventurous and climate conscious men. This extends into empowering the health & wellbeing of our community, and it's connection with nature and the outdoors.

Late in 2019, I left my corporate job on a mission to startup my own business. Over the years, I’ve got pretty fizzed about entrepreneurship and e-commerce has really spurred my curiosity. As a fairly creative kid, I always had this self-indulgent dream to start a clothing brand.

In NZ, we are active, adventurous and love to travel. We have a great backyard for it.

Often, I’d find myself packing multiple outfits for a days activities or weekend missions. Something for swimming, something for exercising, something for hiking, something for dining out, and so on. However, the trick in NZ and while travelling is that many activities are often seamless and spontaneous. I found I didn't necessarily have the clothing I packed on or with me when I needed it. Most will agree when I say It really sucks sitting hesistantly on the fence, just because you aren't wearing the appropriate stuff. Or just diving in, albeit uncomfortably. And let's face it, most of us avoid looking like a dork and stinking out the pub in our sweaty gym gear.

I ran it past mates, who shared my thoughts. All the things we packed were just slightly different renditions of staples. Some more performing, some more aesthetically pleasing. I thought it'd be great to have kit that more of a blend for these missions - something that looked sharp, felt comfortable, dried quick and didn’t stink after getting a bit greasy. Kit that was always ready when you were. I also thought any brand we created needed to seek sustainable solutions, given the questionable state the fashion industry has found itself in.

So, I dived in.

Some say fashion doesn't mix with function. I say, cool mate - that is where Finn was born. We aren’t high performance athlete, but we are male model athlete and clothing to enable an active and adventurous lifestyle. In utilising the right fabric, crafting the right fit, and keeping things simple, we believe we are onto making style and function a mix made for the ages. At least for the legends who have tried Finn that is.

Thanks for dropping by and reading our about our inception. Check out Finn's Fashion Sherpas below to learn about how we have evolved this into some core values and guiding principles. Be sure to also check out our products, and follow the journey @finnathleisure on the gram.

Finn's Fashion Sherpas

What guides our mission to serve up simply versatile, premium quality apparel for active, adventurous and climate conscious men?

Find out in the blog post