The Chronicles of Finn

It's important to walk the walk, not just talk the talk. Updates are great to way to reflect on progress and put stakes in the ground.

Our first update since launch sheds light on what we've done and where we're going on our #seeksustainability journey.

We let you in on our BHAG of becoming carbon neutral, and are proud to report teaming up with great organisations like Koha Apparel, Better Packaging, Tencel, REPREVE and CarbonClick.

Dive in, make us accountable and join other legends behind our mission.

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The need for laundry education is real. Catastrophes happen to innocent people. Just one slip up can leave your kit in tatters, and contribute to a serious global issue.

Many fine men have put their time to great work, but have failed to receive tips and guidance they need to excel in the laundry.

We paint the picture of what good and bad looks like, how you can level up your game to get the most out of your kit, and even reduce your environmental impact.

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Our first Fellas of Finn feature is on Max Norton. The face of Queenstown, Finn’s first customer, 'Hot Dogger', and a serious contender for NZ’s flyest dad of 2020. He had an unexpected journey after a night on cherry vodka in Poland, and is sometimes mistaken for a mythological creature - but don’t let that fool you. All that and more inside the post.

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Starting with an idea, asking critical questions and charting the course for Finn's mission. Five principles are what guide us in serving up stylish staples for an active, adventurous man's lifestyle.

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