At Finn, we've got goals for the planet and leaving a positive mark. To be fair, the fashion industry has found itself in a pickle. Hyper competitive ‘fast fashion’ has made moving unsustainable low quality goods the norm - with supply and consumption of clothing leaving a negative mark socially and environmentally. That doesn’t really sit well with us. With the Fellas of Finn who support us, we want to set an example.
We are careful about claiming sustainability tags, and we avoid falling in the green wash basket. ‘Sustainable’ is one word that means conserving ecological balance by avoiding depletion of natural resources. There are a lot of brands throwing this word around, but to comply with it, a brand’s sum operational activities need to be carbon neutral. A clothing brand claiming full sustainability is a rare unicorn, and if you find one genuinely achieving this, please tell us about them at firstname.lastname@example.org. We're keen to see what we could learn from them.
On that note, our ultimate goal is for our business activities and all products sold to be carbon neutral. Before we go straight to throwing carbon credits around and claiming the prize, we want to have a good crack at finding and implementing solutions to reduce our footprint first.
With that said, this page is about setting ‘sustainability’ as the big hairy audacious goal we strive towards. There are a lot of things we can do - some low hanging fruit, some high. We want to be fully transparent with the bullseye we are targeting, what we have done to date, and where we are looking to next.
Where we can turn the dial
We have decided to bucket our efforts into two areas. What we do in designing and supplying you the goods, and how we educate and facilitate opportunities for our community to set a good example.
Choosing the right suppliers
We assess and select our suppliers on quality control, social and environmental efforts and accreditations. Suppliers don't necessarily have all the accreditations under the moon, but one prerequisite for us is if they have their house in order with a quality management system.
Accreditation and association with certain social and environmental standards aren't always relevant right across the supply chain, nor have they traditionally been required by industry - if in doubt, we either don't engage, or we seek validation through third parties and an assessment of premises and working conditions.
Utilising the right fibres and fabrics
Our goal is to have an entire product mix cut from natural bio-degradable fibres or recycled synthetics.
Our product mix already features the use of some reputable fibres, fabrics and standards.
Merino sourced in accordance with the Responsible Wool Standard (RWS) - RWS aims to protect the sheep that supply the wool and the land they graze on.
Tencel™ - fibres processed from wood pulp that's responsibly sourced from certified forests. This is done using a renowned closed loop process with high resource efficiency and low environmental impact.
Design shouldn't be underestimated in its contribution to sustainability improvements. We have purposefully designed high-quality, long lasting, versatile staples. Our kit is intended to be simple and timeless, so it doesn't go out of fashion. Moreover, it's quality and versatility means you can use less clothing for more uses, and for longer.
Packaging & logistics
We're proud to be working with r3pack - using their recycled & recyclable mailer bags, and compostable poly bags to protect and ship your goods.
For larger orders, we have also custom made our own recycled kraft mailer box. This has been sourced from a supplier in China, which has FSC chain of custody certification, along with an ISO 9001 certification. Meaning, you are getting a damn fine recycled & recyclable box, which has been sourced responsibly.
Our packaging also includes the use of carbon neutral paper for packing slips, recycled / recyclable kraft paper tape for sealing mailer boxes, and the use of recycled / recyclable kraft thank you card inserts.
Being a startup, logistics is one of the higher hanging fruits. As we scale, our situation will change with how we store and distribute goods. Our goal is to use eco-friendly freight options and minimise air freight where possible.
Educating best practice and facilitating opportunities for our community.
Beyond supplying the goods as above, there is a lot we can do in levelling up everyone's awareness, helping you get the most out out of your kit, and what to do with it once your done.
Let's be honest, most of us need all the help we can get.